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FOCUS COMMITTEE 2024

Office Bearers

Committee Members

Chairman
Andrew Porter
Treasurer
Andrew Porter
Secretary
(Vacant)		Claudia Betia
Matt Ferguson
Graeme Gordon
Melvyn Jacobs
Steve McRae
Ash Singh
Thom Wheeler

FOCUS PATRON

John Armytage

FOCUS PHOTOGRAPHY ADVISOR

Jarrod Castaing

HOW THE COMMITTEE WORKS

The Focus Committee is made up of a maximum of 11 Members who are voted into position each year by Members of Focus. The Committee meets once a month to formally report on the projects they are managing and ensure that all decisions and activities of the Focus Group support its vision, purpose and aims.

Each Committee Member is a volunteer, and many of them combine their commitment to Focus with full-time employment. Their backgrounds and skills are varied, but all are enthusiastic photographers dedicated to upholding the Focus culture and guiding its future development.

FOCUS SUBCOMMITTEES

Sub CommitteeScopeKey Activities
Competition and AwardsAnnual Focus Awards
Focus Annual Awards Event
Monthly competitions
  • All aspects of Focus Awards including categories, judges, timing, rules and term and conditions
  • Promotions and awareness
  • Sponsors and prizes
  • Annual Awards event coordination
  • Monthly competitions
EducationEducation workshops and relationship with Training Providers
  • Training strategy – understand the needs of Focus and identify gaps and overlaps
  • Review and approve Education Providers
  • Work with providers to co-ordinate schedule
  • Co-ordinate promotions
  • Arrange Focus sponsored processing sessions
Trip ProviderPhotography trips and relationship with Trip  Providers
  • Trip strategy – understand the needs of Focus and identify gaps and overlaps
  • Review and approve Trip Providers
  • Work with providers to co-ordinate schedule
  • Co-ordinate promotions
Community ShootCo-ordinate weekend shoots across all active regions
  • Shoot strategy – understand members requirements
  • Look for opportunities to provide a regular and varied program of shoots
  • Actively encourage involvement by members
  • Maintain Focus Safety policy
  • Identify and approve shoot leaders
  • Co-ordinate weekend shoots
Online CommunityFoster a vibrant and orderly online community
  • New member approval
  • Monitor and moderate online interaction
  • Actively encourage and promote engagement
  • Operate the Instagram Hub
MembershipGrow the Focus Plus Membership base and continual growth of the member benefits
  • Understand what members are looking for
  • Expand the value proposition for Focus Plus members
  • Promote Focus Plus and the benefits to members
Web and ContentFocus Website
  • Website strategy
  • Keep website up to date and relevant – technical and content
FinancesIntegrity and use of Focus funds
  • Management of Focus Finances
  • Preparing budget and managing spend
  • Ensure funds are properly used to further Focus objectives and the rules covering the Association
Marketing and  CommunicationCo-ordinate the Marketing and communication to members and sponsors across all activities
  • Co-ordinate communication to maximise reach and visibility
  • Consistent and professional voice across all activities
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